Spotio
Spotipo is a WiFi captive portal solution that provides businesses with a comprehensive platform for creating a personalized and engaging WiFi experience for their customers while also capturing important customer data.
Spotipo approached our design agency to help migrate their website from their existing CMS to Webflow and improve their overall UI/UX design.
Research
Our design team started the project by conducting extensive research on Spotipo’s target audience, competition, and existing website. We analyzed customer feedback, userbehavior data, and industry trends to identify pain points and opportunities for improvement.
Design Process
Based on our research findings, we created a design strategy that focused on improving the user experience and making it easier for customers to find the information they need Our team worked closely with Spotipo to create wireframes, mockups, and prototypes that aligned with their brand image and business objectives.
Our design solution
#1
Simplified Navigation
We created a clear and intuitive navigation menu that made it easy for customers to find the information they need.
#2
Improved Visual Design
We created a clear and intuitive navigation menu that made it easy for customers to find the information they need.
#3
Custom Icons
We created custom icons to improve the visual appeal of the website and make it easier for customers to navigate.
#4
Improved Forms
We redesigned the registration and login forms to make them more user-friendly and intuitive, with clear instructions and feedback.
Migration to Webflow
To migrate Spotipo’s website from their existing CMS to Webflow, our development team used a combination of automated and manual processes to ensure a smooth transition.
We optimized the website for performance, security, and SEO, while also ensuring that it was fully responsive and accessible on all devices.
Results
The new website design and migration to Webflow resulted in a number of positive outcomes for Spotipo, including :-
#1 Improved User Experience
The simplified navigation and improved visual design led to an improved user experience, resulting in increased engagement and customer satisfaction.
#2 Increased Conversions
The redesigned forms and improved user experience let to higher conversion rates for customer signups and engagement with the platform.
#3 Positive Feedback
Spotipo received positive feedback from customers, who appreciated the improved design and user experience of the website.
Problem Statement
Find the Problem
Businesses struggle to provide their guests with a fast and secure WiFi experience while also capturing important customer data.
Traditional WiFi networks often require cumbersome login processes and fail to capture valuable customer information that can be used to improve marketing and engagement strategies.
Simple Solution
Spotipo is a powerful WiFi captive portal solution that addresses these challenges by offering businesses a comprehensive platform for creating a personalized and engaging WiFi experience for their customers while also capturing important customer data. With Spotipo, businesses can easily customize their landing pages, enable social login, and leverage email and SMS marketing to engage with their customers.
Competitor Analysis
#1 Purple WiFi
Offers WiFi analytics and marketing platform with social login, email and SMS marketing, and advanced analytics and reporting tools. Pricing available on request.
#2 Cisco Meraki
Offers cloud-managed IT solutions including WiFi access points, security appliances, and switches. Includes guest WiFi, location analytics, and customizable captive portals. Pricing based on a subscription model.
#3 Ubiquiti Networks
Offers a range of products for building and managing wireless networks, including access points, routers, and switches. Includes guest WiFi, captive portals, and analytics and reporting tools. Pricing based on the cost of hardware and software licenses.
Overview
Achievement After design
- Improved Brand Image
- Increased User Engagement
- Streamlined Management
- Positive Customer Feedback
- mCompetitive Edge
